SAB World of Beer

SAB World of Beer in Johannesburg is a fun-filled showcase of brewing. Since opening its doors almost ten years ago, the SAB World of Beer has grown in stature and has become a popular attraction for tourists and South Africans alike.

From ancient Mesopotamia, through Africa and Europe, the tour unveils beer's heritage all the way to a honky-tonk pub of Johannesburgs mining camp days and a traditional Soweto shebeen.

Our greenhouse nurtures beer's natural ingredients and a full-scale brewhouse reveals the intricacies of the brewing process.

It features numerous audio and visual enhancements. There is also a 3D screen in the ancient Egyptian section, a welcome video featuring Charles Glass and 10 touch screens in the Brand Hall.

Making beer making friends goes hand inhand at The World of Beer and to end your visit, we invite you to relax in our Tap Room while you enjoy a glass or two of your favourite frostie.

Delicious pub lunches are available in the Tap Room as you take in the panoramic view of the city.

Before you leave, choose a memento from our exciting range of branded merchandise, beer gear or sports accessories from our gift shop, Tankards and Togs.

Visiting Hours

We are open 7 days a week from 10:00-18:00.
Beer tastings run every day from 10:00-15:00.

Tel: +27 (0)11 836 4900

Where to Stay

Accommodation in Johannesburg Metropole are found in areas such as Sandton, Johannesburg City, Randburg, Roodepoort, Benoni and Kempton Park near OR Tambo Int Airport.

Other Things to Do

Johannesburg offers a host of attractions and activities, and offers the visitor many things to do.

Other Johannesburg Museums include The Adler Museum of Medicine; the Dynamite Museum chronicling the history of explosives and chemicals; the Madiba Freedom Museum charting South Africa`s journey to democracy; to new a few.


From the M2 East or West:
Take the Rissik Street off ramp (towards the city centre).
Turn LEFT into Commissioner Street.
At the eighth traffic light, turn RIGHT into Miriam Makeba Street.
At the second traffic light, turn RIGHT into President Street and immediately LEFT into Gerard Sekoto Street.
The entrance to our parking is on the LEFT.


Tel: (011) 836 4900
SAB World of Beer SAB World of Beer SAB World of Beer SAB World of Beer
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