As befits a town with a long and colourful history, Paarl annually offers a variety of attractions which have already established a local tradition.
With its abundance of sunshine in summer and water in winter, one would rightly expect many of these attractions to centre on sport and argricultural activities. And the large variety of Paarl Accommodation options, make it easy for visitors to stay over and attend.
Paarl indeed has no shortage of sporting facilities and, on behalf of all its inhabitants, provision is made for athletics, cycling, rugby, cricket, tennis, badminton, hockey, netball, swimming, jukskei, judo, karate, bowls, golf, table tennis, squash and archery.
One of the most important events of the South African social calendar is the annual Nederberg Wine Auction. Scheduled for April, the Auction attracts wine merchants, collectors and socialites from all over South Africa, as well from overseas.
The Auction has become much more than a wine auction; it has developed into a highly enjoyable carnival with a fully-fledged fashion parade, interesting food and wine stalls and the opportunity to taste South Africa's top wines.
Every year in July, when the Cape is wet and the river flows strongly, hundreds of canoeists set forth from Paarl on one of the country's greatest and one of the world's most demanding canoe races, the Berg River Canoe Marathon.
The distance of more than 200 kilometers is completed in four successive days.
It is an unforgettable experience to accompany the canoeists on their frequently bitterly cold and wet expedition and either as a helper or spectator, to share in the fun at the overnight stops and the spectacular finale when the race ends at Velddrift of the West Coast.
A number of agriculturally based events and shows yearly offers exhibitors and spectators alike a glimpse of the leading role played in agriculture by the Winelands area - cheese festival, agricultural show, etc.
The annual duel between two of the Western Cape's top rugby schools, "Bois-haai" (Paarl Boys High School) and "Gimmies" (Paarl Gymnasium High School), as they are colloquially known, takes place in the first week of August in a test atmosphere.
Old Boys meet each other in a curtain raiser event, a big brag is held and a champagne breakfast arranged.
The Winelands Classic Golf Tournament is one of the top amateur tournaments in the country and is highly rated by golfers who have played on the Paarl Golf Club's magnificent course on the banks of the Berg River.
Top athletes and cyclists from all parts of the country participate every year in the Boxing Day Sport Event and spectators flock in from the Cape Peninsula and elsewhere to make of the day an unforgettable family outing.
Each year in February/March students of the College go into the streets of Paarl to collect money for local charity organisations.
The carnival parade consist of Drum-majorettes, Brass Marching Bands and students dressed up to the theme of the Carnival.